So to the basics we go and where best to start than the <Title Tag>

What is the Title Tag?

The title tag does more than just give each page a unique title. It is one of the most important things that search engines use in the ranking of a page in search results. The title tag is what appears as the clickable link with in the search engine results.

It’s important that each page has a unique title tab, but they should also contain your website name / business name / brand. So if your business is Brian’s Bike Store located in Birmingham, you want to make sure that the page title includes Brian’s Bike Store, Birmingham at the end of each page title. This will ensure that every page is branded in the search results.

Also include a keyword in your title tag. For example Cycle Servicing - Brian’s Bike Store, Birmingham or Cycle Sales - Brian’s Bike Store, Birmingham.

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