Search Engine Optimisation (SEO) is commonly thought of being about getting your website to the number 1 position in Google for a certain search key phrase. Whilst this is always the aim in reality your SEO strategy needs to focus on what you business actually needs from SEO.

With more and more people turning to the internet as a resource and for shopping the demand is ever more greater from businesses wanting to be number 1 on Google. A successful SEO strategy needs to focus on more than getting to a high ranking on Google.

The question to ask yourself is what do we actually wish to achieve from using a SEO consultant and from implementing the changes that they recommend. For all businesses this comes back to one thing, getting a customer, making a sale and having that customer return again and again. Will getting just a high listing in Google do this?

No! it’s a combination of a number of factors, the high ranking in Google will help to get the customers to your site, but once they are there, you have just less than a minute on average for them to accept your site and hopefully make a purchase. See the website usability section for more information concerning this…

Our Search Engine Optimisation services focus on helping your website improve it’s search engine search position by organic methods and where applicable through pay-per-click advertising. We review you website, understand your ultimate objections from implementing a SEO strategy and focus our attention on achieving your goals.

Search engine optimisation is not a quick fix to a website! Getting to the top of Google takes time and constant review of your site to achieve the ranking position that you want, and to maintain it. Search engines are constantly amending the criteria that they use to bring back the search results to a user. This is in order to ensure that the websites that they list for search keywords contain the content most relevant to your search.

Why do search engines change their criteria? As with all things on the internet there are always people who attempt to use the criteria that the search engines use to manipulate their site to the top of the search engine results. These are commonly called ‘Black Hat’ methods. By changing the criteria search engines make it fairer for all website to be listed highly, where your site naturally matches their criteria.

Employing ‘Black Hat’ methods can eventually get your website delisted from Google. So beware of websites that guarantee to get your site to the number 1 spot on Google, question their methods before hiring them.